about us

Zhejiang Xinlianxin Holding Group Co., Ltd. is a famous manufacturer of small household electrical appliances integrating R&D, design, production, sales and after-sales service. It is located in Xinpu Industrial Zone, Cixi City, Zhejiang Province, the hometown of small household appliances in China. Machines, heaters, electric fans, coffee machines, ice wine machines, water appliances, electric pressure cookers, electric kettles, induction cookers and other household appliances. It consists of five subsidiaries: Xinlianxin Electrical Appliances, Xinlianxin Drinking Appliances, Xinlianxin Environmental Appliances, Xinlianxin Life Appliances, and Xinlianxin Environmental Protection Technology. The products have passed ISO9001 quality management system certification, and have obtained world-renowned safety certifications such as UL, GS, VDE, CCC, SAA, SASO, ETL and EMC.
As a member of the China Household Electrical Appliances Association and the director unit of the Zhejiang Water Dispenser Industry Association, since its establishment in July 1995, it has been adhering to the business service concept of “intention, peace of mind, heart and heart” to pursue Customer interests and corporate economic benefits are maximized, and the company's sustainable, healthy and stable development is guaranteed. The company is actively implementing technological innovation, brand innovation and management innovation.
Over the years, water dispensers, heaters, electric fans, coffee machines, ice wine machines and other products have won more than 80 national patents, among which coffee machine and ice wine machine series products have won 2 national invention patents. Xinlianxin's own brand has successively won many awards such as “China's Most Competitive Brands”, “China Famous Brands”, “Zhejiang Export Famous Brands” and “Zhejiang Famous Brand Products”.
The strong brand reputation has effectively guaranteed the operation of “the company's own brand of home appliance chain monopoly marketing management model”, and also enabled the company to become a key backbone enterprise in the field of small household appliance production in China. At present, Xinlianxin's marketing network covers more than 40 countries and regions around the world. It has more than 30 direct-operated supermarket chains and more than 200 franchise stores in China. At the same time, the company actively implemented the strategy of home appliances to the countryside, and successfully won the bid for induction cooker home appliances to the countryside in 19 provinces (municipalities and autonomous regions). This has laid a solid marketing network foundation for enterprises to cope with the global financial crisis and maintain growth and expand domestic demand. Promote sustainable, healthy and stable development of the company.